The post Covid-19 aftermath
By Kajal Baid
Ever wondered what’s going to be the next most used term after Covid19?
Well, it’s going to be P-C19 or Post-Covid-19 because revamping and getting back on track would be as much difficult as it was to stay indoors. While there will be people longing for dinners like they used to, this time they won’t be able to run away from inadvertent apprehensions regarding safety measures being taken at every touch points. According to Economic Times, top industry associations have mentioned that clothing, dining out and grocery retail industry will take about a year to recover.
Restaurants and grocery retail stores will have to go an extra mile to ensure they incorporate proper hygienic standards for customers to rely upon. They will have to deal with changing customer preferences and lack of consumer demands. Elite restaurants that enjoyed good share in the markets of USA and Europe will now have to incur additional expenses to incorporate more technology for digital anti-bacterial menus, sanitizers, cashless as well as card-less payments and make them Covid19 suitable. One such important factor would be packaging for deliveries, takeaways, and drive-thrus.
When talking about packaging, businesses would have to gauge through a lot many parameters. People would want to order their favourite food from a renowned place while watching the complete series of Money Heist. And for the wary customers, overall hygienic measures will have to be followed throughout the process; right from the farm till it reaches the customer’s doorstep.
Although, no known cases of transmission have been reported through fresh produce, food outlets will have to follow certain steps whether they deliver through third party or on their own. To contribute to this painful learning experience, Adaaya will be foraying into packaging industry soon. As virus lasts longer on plastics, Adaaya’s Palm Leaves could enter as replacement since they’re bad conductors for transmission of virus.
Apart from all the adversities, Covid-19 will also bring in some new and unique opportunities for various businesses. For now, perseverance would be the key to get through this difficult phase, and on the other hand, being vigilant enough to tap onto upcoming window of opportunities.
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